They Like Short, Social and Fun Workouts
Millennials are a big deal. Most businesses view them as trendsetters for good reason: Born between the early 1980s and early 2000s, they make up 25 percent of the population and represent $200 billion in annual buying power. Like the baby boomers before them, they also have the power to profoundly influence other generations, both young and old.
Millennials have largely rejected previous fitness trends and instead paved a new path to health and wellness. In doing so, they’ve transformed both the business of fitness and the idea of what it means to be healthy. They’ve created a more personalized approach that encompasses the values of their generation.
What They Are
Millennials are a fast-paced, well-informed group. They devour news and information as soon as it’s released and then share it with others, usually via social media. This quick turnover cycle has led to an “out with the old, in with the new” mentality in many aspects of life. For a generation that strives to be trailblazers, things quickly become outdated. Millennials are always seeking new ways to get fit and eat healthy, even if it means creating something unique to them. READ MORE