The decision to buy or sell a home is one of the most important financial decisions most people make, yet many give little thought to finding the real estate agent best suited to their needs. However, doing so can save time, effort and stress in finding the perfect home at an affordable price or selling a home for top dollar.
When choosing the right agent, it is crucial to find one that has unparalleled expertise in their local real estate market; understands their client’s needs and wants; knows the intricacies of the real estate process; provides in-depth knowledge of the area; and explains the ups and downs of the market in clear, simple terms. Gillian Cunningham, broker associate with Private Label Realty, takes pride in possessing all of those desired qualities and more.
Cunningham was a double major at the University of Kansas, earning bachelor’s degrees in mechanical engineering and business administration. Prior to launching a career in real estate, she spent more than a decade in corporate sales and business development for companies like Phillips Petroleum and IBM.
In 2001, she started dabbling in real estate investing. Unfortunately, a real estate and mortgage broker that she and her husband trusted took advantage of the couple. Cunningham said, “It hit me that we were both educated, we both worked in corporate America and each of us had purchased property before. If it happened to us, what was happening to other people out there? It inspired me to want to educate people.”
Cunningham obtained her Realtor’s license in 2002 and began practicing real estate. Although she was still working in software sales, she was determined to help empower individuals to make good decisions and achieve their real estate goals. In 2005, after obtaining her Broker’s license, she made the leap and left the corporate world to start her own boutique agency, Prestique Realty. In 2013, she joined Private Label Realty, rebranding as Gillian Cunningham Realty Group, to offer clients one stop shopping via Private Label’s seamless network of real estate services including financing, insurance and closing of the sale.
“What’s great is that my clients can utilize the services we provide, or they can choose outside services,” she explains. Either way, Cunningham is truly committed to providing a one-of-a-kind real estate experience and completely focusing on her clients’ needs.
“As a Realtor/Broker and property investor, I believe in raising the bar and staying on the cutting edge when it comes to real estate knowledge, service and technology,” she notes. “I have a passion for real estate, am a strong negotiator and have a genuine interest in helping all clientele understand the market and meet their real estate goals.”
Her passion has inspired her to earn numerous designations and certifications, such as a Certified Residential Specialist, Graduate Realtor Institute, Accredited Buyer Representative, Accredited Staging Professional and Real Estate Internet Technology Certification (e-Pro).
The recognition comes as no surprise. Cunningham goes above and beyond for clients, providing them with the tools and information necessary to make a smart decision. She’s sells throughout the metroplex, and when working as a buyer’s agent, if a client asks about schools, property taxes, community amenities, shopping, restaurants and more, she has the answers. She doesn’t hold back when it comes to disadvantages, either.
“It’s my job to identify the best properties,then share with you the pros and cons,” she says. “Maybe the home backs up to a busy street—people don’t always think about things like that. They are only looking at the inside.”
For buyers, Cunningham offers a detailed buyers’ preparation guide outlining everything one needs to know about purchasing a home. For sellers, she provides a pre-listing package and a detailed outline of her marketing plan. She says sellers must understand that how one lives in a home is not the same as how one sells a home.
She recommends that sellers declutter, depersonalize and neutralize. Getting an inspection is also advantageous because it allows the client to operate from a position of strength. She notes, “You know what’s going on before a buyer ever walks in the door; allowing you to reduce the price, fix the problem or provide estimates to share with the buyer.”
Cunningham works with a wide range of clients, from first-time to luxury homebuyers in search of an existing home or new construction. Last year, she was recognized as a 2013 Five Star Real Estate Agent—representing less than 2 percent of real estate agents in the North Texas area. The designation recognizes exceptional service and overall satisfaction as indicated by clients, peers and industry experts.
“It’s confirmation that I’m doing the right thing and people are appreciating the value of service I bring,” she states.
Gillian Cunningham Realty Group is located at 6900 Dallas Pkwy., #110, in Plano. For more information, call 469-269-2754, email Ask@GillianCunningham.com or visit GillianCunningham.com