NATURAL AWAKENINGS NORTH TEXAS
(Serving the Dallas Fort Worth Metroplex communities in Collin & Denton Counties)
Do not use ‘PUBLISHER’, ‘WORD’, ‘POWER POINT’, ‘ON-LINE SERVICES’, or non-professional versions of ‘PHOTOSHOP’ to make your ad. ** Please read the info below. It could help you avoid costly and time-consuming mistakes.
If you are a professional graphic artist using IN-DESIGN, ILLUSTRATOR OR OTHER PROFESSIONAL DESIGN SOFTWARE you can probably skip the info below and go straight to the tips about our specific magazine and the ad specifications image.
We share this bit of info (our experience) because we want to help you control your costs. Our rates are based on print ready ads that meet our professional specifications, (see next page), and although many software programs (like the ones noted above) may seem great, and many will make a file that you can print on your desk top printer or at the print shop, it’s not the same as creating a professional ‘print ready’ ad file that will work at the large scale printer that we use. Those programs in addition to student and other ‘non-professional’ versions of PHOTOSHOP, don’t even offer the type of files we need.
The problems is that often times DIY’ers don’t know, what they don’t know, until it’s too late. They spend hours working on an ad file, only to find out the whole thing is un-useable, and they have to pay an artist to redo the whole thing anyway. In every case we’ve seen, it would have cost less all around (time, money and stress) to just have a professional do it from the start.
So, if you don’t know what ‘CMYK with pure black’ means and/or can’t confirm you are producing a high resolution, ‘CMYK with pure black’, (not RGB), file, or if you might inadvertently break copy wright law by using images you assumed were ‘okay’ to use from the internet instead of purchasing them yourself from a reputable stock house, or if you might accidentally mix low resolution images or text in a high resolution base file and think everything’s just fine…..we strongly suggest you save yourself time and hassle and just give the project to a professional. You’ll probably discover your ad, and thereby your company image looks a lot better and more competitive in the end too!
——- ——- ——- ——-
A FEW DESIGN THINGS TO REMIND YOU OF:
- Because we’re environmentally conscious magazine, we don’t print on glossy stock. Newsprint (which is what we print on) soaks up ink and therefore images have a tendency to come out on the darker side, and there’s more ‘ink spread’. Make sure that fonts are bold enough and big enough not to “mush out”. Be careful with fine, light details, thin delicate fonts, especially on dark backgrounds. Images should be well lit. “Flat light” is usually best because it’s more even. You may even want to adjust the photo using “curves” or other professional lightening techniques to ensure that faces and eyes (for example) are visible in final printing. Dark areas (shadowed areas) will look even darker in the magazine.
- We generally advise putting text directly against “stuff” in the background of an ad – it can print too dark and be distracting or muddy up the image.
- We generally recommend lighter color palette for your ads – they seem to print more consistently and “pop” more. Please remember color is never exact. It varies all the time, even from one print run / month to the next. Even viewing an image on a computer will vary from screen to screen.
- We reserve the right to refuse ads with a heavy concentration of black or dark colors, as these ads can bleed onto opposing pages.
- When approving your ad, ALWAYS print out your ad at 100% size to get the best feel for how it will look in print. What you see on a computer screen is not a good representation of how the ad will look in print. Now imagine that ad on a page with other text, ads and images competing for attention. Does it stand out. Is it a quick read? Is there a clear what you’re selling and what you want the reader to do next?
– Natural Awakenings North Texas serves readers in the Dallas Fort Worth Metroplex communities of:
Allen, TX, 75002, 75013; Anna, TX 75409; Argyle, TX 76226; Aubrey, 76227;
Bartonville, TX 76226; Bells, TX 75414; Blueridge, TX 75424;
Carrolton, TX, 75006, 75007, 75010, Celina, TX 75009; Collinsville, TX 76233; Copper Canyon, TX 75077; Copeville, TX 75121;
Dallas, TX 75287, 75252; Denison, TX 75020, 75021;
Denton, TX 76201, 76202, 76203, 76204, 76205, 76206, 76207, 76208, 76209, 76210;
Era, TX 76238;
Farmersville, TX 75442; Flower Mound, TX 75022, 75027, 75028; Fort Worth, TX 76052; Frisco, TX 75033, 75034, 75035;
Gainesville, TX 76240, 76241; Gordonville, TX 76245; Gunter, TX 75058;
Highland Village, TX 75077; Howe, TX 75459;
Josephine, TXJ 75164; Justin, TX 76247; Krum, TX 76249;
Lake Dallas, TX 75065; Lavon, TX 75166; Lindsay, TX 76250;
Lantana, TX 76226; Lewisville, TX, 75029, 75057, 75067, 75077; Little Elm, TX, 75068;
Munster, TX 76252; McKinney, TX, 75069, 75070, 75071; Melissa, TX 75454; Murphy, TX 75094; Myra TX, 76253;
Nevada, TX 75173; Pilot Point, TX 76258; Plano, TX 75023, 75024, 75025, 75026, 75074, 75075; 75086, 75093, 75094; Pottsboro, TX 75076;
Princeton, TX 75407; Prosper, TX 75078; Ponder, TX 76259;
Royce City, TX 75189; Richardson, TX, 75080, 75082; Roanoke, TX 76262; Rosston, TX 76263; Rockwall, TX 75087;
Sanger, TX 76266; Sherman, TX 75090, 75091, 75092; Sachse, TX 75048; Sadler, TX 76264; Southlake, TX 76092; Southmayd, TX 76268;
The Colony, TX 75056; Tioga, TX 76271; Trophy Club, TX 76262; Tom Bean, TX 75489
Van Alstyne, TX 75495;
Westminster, TX 75485; Weston, TX 75097; Whitewright, TX 75491; Whitesboro, TX 76273; Wylie, TX 75098;
Valley View, TX 76272;